Branding & Storytelling
Plan your trips. Remember what’s important. Do your tasks. Manage your life. Homespace is a new IOS app that uses user-centric and AI technology to increase personal satisfaction. In app store - November, 2021. Part of founding executive team - building, launching, positioning, messaging, marketing.
BOYS & GIRLS CLUBS OF AMERICA
The Great Futures Campaign
Chosen to launch heir largest comprehensive campaign to date, Loren’s team worked with the BGCA C-suite to concept and develop “Great Futures - The Campaign for America's Kids.”
This $450 million campaign is still in progress, with funds going directly to help cut the high school dropout rate in half, ensure healthy lifestyles for its members, and help America’s kids achieve leadership skills for a lifetime of success and service.
Never is Now Campaign
In 1945, it was Never Again. Never again genocide. Never again bigotry. Never again racial profiling. To ensure the world never forgets, and to address the current climate of rising Anti-Semitism, the Anti-Defamation League hosted an urgent summit in 2017 at the Grand Hyatt, NYC: “NEVER IS NOW.”
Six years later, it’s become an annual, global event. I am humbled to be credited for the line and the concept.
JEWISH COMMUNITY CENTERS SAN FRANCISCO
The JCC San Francisco is such an amazing place! I loved the community, the programs, the people - and the actual building is just gorgeous. I was thrilled to collaborate with their marketing and events teams - and to develop and craft the content for this section of their website.
Its mission: Universal Access to All Knowledge.
Its founder: Brewster Kahle – an inventor and uber-successful entrepreneur with a passion for democratizing information.
It has been my honor and privilege to work with this San Francisco-based, global nonprofit – one of the world’s largest digital libraries with free access to all. Some of their partners include The Smithsonian, The Library of Congress, and Wikipedia. Oh, and in a very small way, me.
Hailing from NoCal’s Emerald Triangle (the largest cannabis producing region in the US), their goal is to produce the best flower in California. Done. Trust us.
Just ask the hundreds of dispensaries selling out of their product every week. They were looking for content. We were looking for ways to elevate their brand and provide some levity on social.
Additional work samples are available on request. If you want to see more, just give me a call: